Maintaining the CEO’s social media profile creates a transparent, approachable feel to the brand as a whole. A well-updated LinkedIn profile boasting informative content and a carefully curated selection of external links build a strong personal brand for the CEO, as well as for the business they represent. The CEO of any business is the ultimate brand representative.
With the right strategy and content to underpin it, a CEO’s LinkedIn profile is a powerful tool to engage key stakeholders, prospective employees and customers.įor the CEO of a finance business, LinkedIn is a great opportunity on a number of levels: How a CEO’s LinkedIn Profile can enhance the brand Often overlooked, when it comes to building a strong online profile, a company’s leadership is often its greatest asset. In fact, companies that are engaged on social media are 40% more likely to be perceived as competitive compared to those without and are 58% more likely to attract top talent. The benefits of a strong social media presence are clear.
BEST LINKEDIN PROFILE EXAMPLES 2021 HOW TO
We look at how to build the perfect CEO LinkedIn profile to achieve business and communication objectives. With over 8 million C-level executives already signed up, a CEO’s LinkedIn profile is a vital internal and external communication channel for finance brands.
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